Caliin Beauty is a Canadian hair color brand, incorporated in British Columbia, that has developed a patented concept in the hair care industry by combining permanent hair dye for targeted root touch-ups with an innovative coloring method.

The purpose of our product is to delay, for as long as possible, the need for women to dye all their hair by treating only visible grey roots, helping save time, money, and reducing chemical use.

At Caliin, we are dedicated to delivering the best in hair color innovation, focusing on quality, efficacy, and safety. Our founder, Yael Lev, is passionate about bringing premium hair color products directly to your home and empowering customers with at-home solutions.

Yael Lev, Founder and CEO of Caliin Beauty, has spent years researching and developing hair color products. Her deep understanding of the beauty market and customer needs led to the creation of Permanent Roots Touch & Cover.

Permanent Roots Touch & Cover features a unique, washable, and reusable brush unlike anything else on the market, making it the ideal choice for easy, mess-free home root touch-ups and for use between full-head hair color applications